ABSTRACT

Any general management book can give you the basics of quality assurance, strategic planning, logistics, and more. But how do you apply that knowledge to a company that requires not only sound business practices but also sound science to succeed? And how do you deal with the impact of globalized competition, a fluctuating world economy, and growing

chapter 2|12 pages

Foundations of the Industry’s Segments

chapter 5|10 pages

Managing for Success

chapter 6|18 pages

Managing Globally and Sustainably

chapter 7|22 pages

Staffing for Success

chapter 8|14 pages

Tools for Management

chapter 10|14 pages

Case Studies

chapter 11|2 pages

Summary

chapter 10|1 pages

Case Studies