ABSTRACT

The second edition of a bestseller, Statistical and Machine-Learning Data Mining: Techniques for Better Predictive Modeling and Analysis of Big Data is still the only book, to date, to distinguish between statistical data mining and machine-learning data mining. The first edition, titled Statistical Modeling and Analysis for Database Marketing: Eff

chapter 1|16 pages

Introduction

chapter 12|12 pages

The Importance of the Regression Coefficient

chapter 18|14 pages

Assessment of Marketing Models

chapter 27|10 pages

Overfitting: Old Problem, New Solution

chapter 28|6 pages

The Importance of Straight Data: Revisited

chapter 31|26 pages

Interpretation of Coefficient-Free Models