ABSTRACT

From the Japanese tsunami and the Egyptian revolution to the Haitian earthquake and the Australian floods, social media has proven its power to unite, coalesce, support, champion, and save lives. Presenting cutting-edge media communication solutions, The Four Stages of Highly Effective Crisis Management explains how to choose the appropriate l

chapter 1|6 pages

What Is a Crisis?

chapter 2|4 pages

The Role of Media in a Crisis

chapter 4|4 pages

Social Media’s Role in Crisis

chapter 7|6 pages

Stage One—Fact-Finding Stage

chapter 9|8 pages

Stage Two—The Unfolding Drama

chapter 11|10 pages

Stage Four—Resolution and Fallout

chapter 12|6 pages

Who?

chapter 13|8 pages

To CEO or Not?

chapter 14|4 pages

Head and Heart

chapter 15|6 pages

Role of the Frontline

chapter 16|12 pages

Policy Guidelines for Social Media

chapter 17|4 pages

Understanding Journalists’ Questions

chapter 18|8 pages

Techniques to Get Your Message Across

chapter 19|8 pages

Dealing with Dif¥cult Questions

part 20|2 pages

Never Repeat the Poison: Avoid Negative Language

chapter 22|24 pages

Lights, Camera, Action—The Interview

chapter 23|12 pages

Media Training

chapter 24|4 pages

Why Communicate in a Crisis?

chapter 25|6 pages

What to Communicate?

part 28|2 pages

How to Get Your Message Across

chapter 29|32 pages

Where? New Media Tools

chapter 30|10 pages

Monitoring: Your Best Defense in a Crisis