ABSTRACT

Written by a practicing business attorney with startup experience in the environmental and technology sectors, this comprehensive handbook assists entrepreneurs in tackling the wide variety of opportunities to go green. A one-stop resource for entrepreneurs, it helps readers incorporate clean technology, environmental practices, and green business approaches into the work environment. The book discusses how to sell to utilities, explores fundraising outlets for green businesses, covers government incentives, presents key startup tools aimed at green businesses, and addresses challenges of many new businesses, such as raising money and making sales. Additional resources are available on the book's website.

part I|39 pages

The Great Green Opportunity

chapter 1|8 pages

Why Are We Going Green?

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chapter 3|11 pages

Drivers of the Green Revolution

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chapter 4|7 pages

Markets for Green Products

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part II|94 pages

The Green Startup

chapter 5|15 pages

Green Ideas, Inventions, and Businesses

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chapter 6|12 pages

Forming and Founding

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chapter 7|15 pages

Assembling Talent

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chapter 8|15 pages

Raising Green (Money)

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chapter 9|12 pages

Green Intellectual Property

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chapter 10|20 pages

Making the Sale

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part III|81 pages

The Green Playing Field

chapter 11|18 pages

Understanding Utilities

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chapter 12|13 pages

How Project Finance Works

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chapter 13|11 pages

Working with the Government

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chapter 14|17 pages

Laws, Regulations, Initiatives, and More

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chapter 16|7 pages

Taxes and Incentive Programs

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part IV|51 pages

Green Progress (So Far)

chapter 17|12 pages

Greening Your Business

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chapter 18|9 pages

Green Certifications

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chapter 19|8 pages

Venture Capital and Clean Technology

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chapter 20|11 pages

International Landscape

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chapter 21|7 pages

Growth Opportunities

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part V|131 pages

Green Business Fundamentals

chapter 22|11 pages

Market Research and Business Planning

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chapter 23|15 pages

Forming the Business

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chapter 24|12 pages

Founders

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chapter 25|10 pages

Employees

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chapter 26|7 pages

Securities

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chapter 27|14 pages

Raising Money

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chapter 28|21 pages

More about Fundraising

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chapter 30|13 pages

Service Partners

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chapter 31|11 pages

M&A and IPOs

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