ABSTRACT

All too often, a simple lack of understanding of fundamental business concepts is enough to prevent capable scientists and engineers from receiving otherwise deserved promotions. These days, technical merit and hard work alone no longer guarantee upward mobility. For scientists and engineers with aspirations of moving up the corporate ladder a keen

part |2 pages

Part I: The Elements

chapter 1|16 pages

Business: An Overview

chapter 2|12 pages

Marketing

chapter 3|14 pages

3CHAPTER SALES

chapter 4|40 pages

4CHAPTER FINANCE

chapter 5|12 pages

5CHAPTER BREAK-EVEN ANALYSIS

chapter 7|10 pages

Graphs, Charts, and Equations

chapter 8|10 pages

Manufacturing

chapter 9|8 pages

Accounting

part |2 pages

Part II: Elements of the Technical Area

chapter 10|8 pages

Technical Function: Overview

chapter 11|8 pages

Quality Control

chapter 12|4 pages

Technical Service

chapter 13|12 pages

Research and Development

part |2 pages

Part III: Integrating Business and Technical Areas for Profit

part |2 pages

Part IV: Planning Ahead

chapter 18|8 pages

Your Career

chapter 19|6 pages

Starting Your Own Business

chapter 20|18 pages

...And A Little Bit More