ABSTRACT

The classic nursery story of "Jack and the Beanstalk" reads like a business dream come true: risky deal promises great returns, is scorned by skeptics, and ultimately results in phenomenal growth and profits. In the business world, Jack's fairy-tale experience is mirrored in the experiences of a select group of companies. The common thread: larger-

chapter |6 pages

INTRODUCTION

chapter 1|12 pages

SINGAPORE AIRLINES

chapter 2|16 pages

BRISTOL-MYERS SQUIBB

chapter 3|10 pages

BRAUN

chapter 4|12 pages

MOTOROLA

chapter 5|12 pages

CARLTON UNITEDBREWERIES

chapter 6|12 pages

SK TELECOM

chapter 7|12 pages

BERTELSMANN

chapter 8|12 pages

THE PORT OF SINGAPORE