ABSTRACT

This book can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business.
Topics covered include:
*product differentiation
*price discrimination
*hiring and training workers
*labor-management relations
*international trade
A host of key features are employed to add colour to the text including case studies, examples and discussion questions. Scenarios presented centre upon a diverse range of subjects and firms including Eurostar, NHL hockey equipment, Chevrolet, Philips and pension plans.

chapter 1|9 pages

Introduction

part 1|51 pages

Theory

chapter 2|8 pages

The manager and the firm

chapter 3|19 pages

Monopoly and perfect competition

chapter 4|22 pages

Price discrimination

part 2|173 pages

Strategic Interaction between Firms

chapter 5|17 pages

Game theory

chapter 6|22 pages

Strategy in a market with two firms

chapter 7|25 pages

Product differentiation

chapter 8|21 pages

Advertising

chapter 9|14 pages

The role of information

chapter 10|27 pages

Entry deterrence and accommodation

chapter 11|25 pages

Government regulation of industries

chapter 12|20 pages

International trade

part 3|79 pages

Strategic Interaction within Firms

chapter 13|19 pages

Vertical and horizontal integration

chapter 14|16 pages

Labor markets

chapter 15|21 pages

Training and motivating workers

chapter 16|21 pages

Trade unions