ABSTRACT

This is the first academic analysis of the role of embedded media in the 2003 Iraq War, providing a concise history of US military public affairs management since Vietnam.In late summer 2002, the Pentagon considered giving the press an inside view of the upcoming invasion of Iraq. The decision was surprising, and the innovative "embedded media prog

chapter 1|12 pages

Introduction

part |2 pages

Part I The military as a learning organization

chapter 2|10 pages

Perspectives on military learning

chapter 3|26 pages

A model of strategic innovation

part |2 pages

Part II The history of media operations

part |2 pages

Part III A case study of strategic innovation

chapter 7|33 pages

Retrieving past experiences?

chapter 8|29 pages

Strategic public affairs: Iraq

part |2 pages

Part IV Discussion and outlook

chapter 9|11 pages

The friendly learning loop

chapter 10|11 pages

The adversarial learning loop