ABSTRACT
This is the first academic analysis of the role of embedded media in the 2003 Iraq War, providing a concise history of US military public affairs management since Vietnam.In late summer 2002, the Pentagon considered giving the press an inside view of the upcoming invasion of Iraq. The decision was surprising, and the innovative "embedded media prog
TABLE OF CONTENTS
part |2 pages
Part I The military as a learning organization
part |2 pages
Part II The history of media operations
part |2 pages
Part III A case study of strategic innovation
part |2 pages
Part IV Discussion and outlook