ABSTRACT

Entrepreneurship can be read as a cultural and economic phenomenon. In recent times, gender has become an increasing influence on entrepreneurship. This groundbreaking new study considers both gender and entrepreneurship as symbolic forms, looking at their diverse patterns and social representation. Presenting an ethnographic study of the gender st

chapter |9 pages

Introduction

Gender and entrepreneurship as entwined practices

part 1|1 pages

How a gender approach to entrepreneurship differs from the study of women entrepreneurs

part 3|1 pages

Doing and saying gender: a methodological framework Reflexive ethnography: from the ‘red notebook’ to the

chapter 4|29 pages

Company ethnographies

The gendering of entrepreneurship and the enterprising of gender

chapter |22 pages

Frau Kitchens: a matter of honour?

chapter |6 pages

Atlantis: does heterosexuality matter?

chapter |4 pages

Conclusions

chapter |28 pages

A ‘normal’ woman entrepreneur?

chapter 6|9 pages

‘Doing family’ while doing gender and business

Concluding remarks