ABSTRACT

The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern economy, it is going through a period of unprecedented change, facing a range of strategic challenges from globalization and cross-border alliances, to changing technologies and consu

chapter 1|21 pages

Structural overview

chapter 2|28 pages

Strategic models

part |4 pages

PARTI Illustrative application of strategic modelling I

chapter 3|23 pages

British Telecommunications (BT)

chapter 4|22 pages

AT&T

chapter 5|24 pages

Telecom Italia

part |4 pages

PART II Illustrative application of strategic modelling II

chapter 6|25 pages

Vodafone

chapter 7|19 pages

WorldCom

part |4 pages

PART III Illustrative application of strategic modelling III

chapter 8|23 pages

Vivendi Universal

chapter 9|23 pages

AOL Time Warner

chapter 10|18 pages

The KirchGruppe

part |3 pages

PART IV Illustrative application of strategic modelling IV

chapter 11|20 pages

Cable & Wireless

chapter 12|19 pages

Marconi