ABSTRACT

The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considere

chapter |4 pages

Introduction

chapter 1|40 pages

Definitions and stakes

chapter 2|35 pages

Measuring the immeasurable

chapter 3|19 pages

Information and external knowledge

chapter 4|33 pages

Knowledge creation

chapter 5|23 pages

Knowledge memory

chapter 6|41 pages

Knowledge management

chapter 7|17 pages

Image, brand and corporate identity

chapter 8|22 pages

Outsourcing

chapter 9|9 pages

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