ABSTRACT

Employing a multidisciplinary approach, the chapters cover all aspects of current entrepreneurship theory in multinational, economics, organizational sociology, marketing and finance. Other issues discussed include gender and networking, strategies in entrepreneurial growth, job satisfaction and franchising.

chapter 1|25 pages

STRONG TIES, WEAK TIES AND STRANGERS

Do women owners differ from men in their use of networking to obtain assistance?

chapter 2|11 pages

THE DETERMINATION OF OPTIMAL MARKETING EXPENDITURES

An application of option theory

chapter 3|19 pages

UNFINISHED BUSINESS: OBSTACLES TO ENTREPRENEURSHIP IN THE REFORM OF STATE- OWNED ENTERPRISES IN CHINA AND VIETNAM

Obstacles to entrepreneurship in the reform of state-owned enterprises in China and Vietnam

chapter 5|12 pages

COPING WITH INDUSTRY TRANSFORMATION

The case of the Italian tannery industry

chapter 6|26 pages

EXTRAORDINARY FEATS OF ENTREPRENEURIAL ENTERPRISE

Strategies for rapid, sustained growth

chapter 7|31 pages

TEAM PROCESSES AND PROGRESS IN INNOVATION

The role of job satisfaction at project level