ABSTRACT
The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for
TABLE OF CONTENTS
part |1 pages
PART I Organising and Conducting a Focus Group: The Logistics
part |2 pages
PART II Focus Groups in Human Factors/Ergonomics and Design Case Studies
part |1 pages
PART III Focus Group Tools