ABSTRACT
Foundatioins of Business Economics explains microeconomic analysis in terms of real business situations. The underlying theme of the book is the way in which markets link together interdependent activities and how they confront and solve problems of information. The book covers a wide range of issues, including
*The economic way of thinking
*The Business environment
*Product markets
*Market failure
*Factor markets
*General equilibrium
Theory is developed carefully but with a light touch and mathematics kept to a minimum, making the book easily accessible. It will be particularly valuable for those students whose interests lie on the human side of industry. explanation of microeconomic analysis in terms of real business practice. The author examines the way markets link together interdependent economic activities and provides general equilibrium models of the entire economic system.
TABLE OF CONTENTS
part I|17 pages
Introduction
chapter 1|15 pages
The Economic Way of Thinking
part II|28 pages
The Business Environment
chapter 2|10 pages
Firms, Markets and Industries
chapter 3|16 pages
Aims of Business
part III|87 pages
Product Markets
chapter 4|10 pages
Three Meanings of Competition
chapter 5|20 pages
Pure Competition, Perfect Competition and Efficient Markets
chapter 6|17 pages
Monopoly and Economic Welfare
chapter 7|19 pages
Oligopoly: Interdependent Decisions
chapter 8|19 pages
Market Problems: Information, Externalities and Property Rights
part IV|41 pages
Factor Markets
chapter 9|14 pages
Marginal Productivity and Factor Demand
chapter 10|14 pages
Supply, Supply and Demand, and Restricted Competition
chapter 11|11 pages
Market Complications: Information, Co-Operation and Conflict
part V|17 pages
Conclusion