ABSTRACT
As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure, enablin
TABLE OF CONTENTS
part II|2 pages
CRM AND SMSTECHNOLOGY
part III|2 pages
MARKETING AND SELLING SERVICE
part IV|2 pages
ERVICE OPPORTUNITIES, POTENTIAL, AND THE FUTURE