ABSTRACT
This book challenges mainstream neo-classical perspectives on the firm. John Tomer argues that in the age of globalization and rapid technological change, an understanding of business behaviour and government policy toward business requires an appreciation of the firm's human dimension. The Human Firm integrates economic analysis with sociological, psychological, managerial, ethical and other interdisciplinary perspectives.
TABLE OF CONTENTS
chapter |16 pages
Introduction
part |39 pages
Embeddedness and organizational capital
chapter |19 pages
Organizational capital and joining-up
Linking the individual to the organization and to society
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part |60 pages
Competitiveness
chapter |21 pages
Strategy and structure in the human firm
Beyond hierarchy, toward flexibility and integration
part |75 pages
Responsibility in relationships with stakeholders
chapter |22 pages
Social responsibility in the human firm
Toward a new theory of the firm's external relationships
chapter |17 pages
The human firm in the natural environment
A socio-economic analysis of its behavior
chapter |20 pages
Beyond transaction markets, toward relationship marketing in the human firm
A socio-economic model
chapter |14 pages
A new rationale for industrial policy
Developing the capabilities of the learning firm
part |12 pages
Conclusion