ABSTRACT
Entrepreneurship can be read as a cultural and economic phenomenon. In recent times, gender has become an increasing influence on entrepreneurship. This groundbreaking new study considers both gender and entrepreneurship as symbolic forms, looking at their diverse patterns and social representation. Presenting an ethnographic study of the gender st
TABLE OF CONTENTS
part 1|1 pages
How a gender approach to entrepreneurship differs from the study of women entrepreneurs
chapter 2|14 pages
Gender as a social practice, entrepreneurship as a form of masculinity: a theoretical framework Gender: a situated performance in the intersections between
A theoretical framework
part 3|1 pages
Doing and saying gender: a methodological framework Reflexive ethnography: from the ‘red notebook’ to the
chapter 4|29 pages
Company ethnographies
The gendering of entrepreneurship and the enterprising of gender